Jonas Ihreborn launch event
Scandinavian design – made in Melbourne
Swedish furniture designer and manufacturer Jonas Ihreborn joined ecf’s VIP event in March to celebrate our collaboration and the launch of a capsule range of JI’s pragmatic, timeless and durable furniture pieces.
Attended by industry professionals, designers, and furniture enthusiasts, the event provided opportunities for participants to discover the new product range and get to know Jonas with his passion for quality furniture, and sustainable design and manufacturing.
The night was kicked off with ECF & HFA director, Simon Bilalis, who detailed the objectives of the collaboration including shorter lead times and greater customisation opportunities for our clients. Jonas Ihreborn then took to the stage to present his designs and discuss his philosophy on furniture design, emphasising the importance of creating furniture that is functional, aesthetically pleasing, and sustainable.
The furniture pieces on display were well-received, with many participants commenting on the quality of the materials and the innovative design.
Overall, the launch event was a great success, providing a valuable opportunity for industry professionals and furniture enthusiasts to experience the Jonas Ihreborn products in person and meet with the designer. The collaboration between ECF and Jonas Ihreborn promises to bring exciting new designs to the market while supporting local manufacture and promoting sustainable practices in the industry.
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